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Privacy Policy

West Coast Direct Marketing, Inc., d.b.a. Thane Direct USA (“Thane”), understands the importance of the privacy of individuals who visit and interact with www.thane.com (“our Website”), submit product reviews, participate in our customer surveys, blogs or message boards, or purchase Thane products online. Thane is strongly committed to protecting your privacy and providing a safe online experience for all of our Website users. This Privacy Policy outlines the information Thane collects through our Website, and how Thane will use and disclose that information.

By accessing our Website, you signify your consent to the collection, use and sharing practices described in this Privacy Policy. Thane reserves the right in its sole discretion to change, modify, add or remove portions of this Privacy Policy at any time without prior notice. Thane shall post revisions to this Privacy Policy on our Website, and such revisions shall be effective immediately on such posting. Your continued use of our Website after such modifications will constitute your acknowledgment and acceptance of the modified terms.

Information Thane Collects

We collect personal and non-personal information that you provide us when using our Website, responding to our emails or that you provide to our Customer Service Department.

Personal Information: When you place an order on our Website, you will be asked to supply personal information, such as your name, address, telephone number, email address, credit card information, billing address and shipping information. We use this data to process and ship your order, and send you order and shipping confirmations via email. Thane will collect such information only when you provide it to us voluntarily, although you cannot place an order without doing so. We also gather personal information such as your name, phone number and email address as a result of voluntary participation in our customer surveys, or when communicating with our Customer Service Department.

Non-Personal Information: We also collect non-personal information about users of our Website. The non-personal information we collect is information that by itself cannot be used to identify or contact you, such as demographic information and other anonymous statistical data relating to the use of our Website. For example, we collect and store certain non-personal information automatically whenever you interact with our Website, including your IP address, browser information and reference site domain name. We also collect non-personal information regarding customer traffic patterns and site usage. This information is used to analyze and improve our Website and to provide our customers with a fulfilling shopping experience.

Any communication or material you transmit or post to our Website by email or otherwise, including product reviews, customer survey responses, data, questions, comments or suggestions (other than personal information referred to above which will be treated in accordance with this Privacy Policy), is and will be treated as non-confidential and non-proprietary, and anything you transmit or post may be used by Thane and its affiliated companies for any purpose, including without limitation reproduction, disclosure, transmission, publication, broadcast and posting. Thane is free to use any ideas, concepts, know-how or techniques contained in any communication or material you submit to our Website for any purpose whatsoever including without limitation developing, manufacturing and marketing products using such information. Any personal information you submit to our Website as part of a product review, customer survey, blog or message board posting can be read or used by other visitors to our Website. We are not responsible for any personal information you choose to submit.

Cookies

A cookie is a small, removable data file that is stored by your web browser on your computer. We only use cookies to enable you to use our Website in the most efficient manner. Cookies allow you to place an order on our Website, and allow us to enhance and personalize your online browsing and shopping experience. For example, we use cookies to remember the items in your shopping cart, recognize you when you return to our Website and analyze visitor behavior. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Please note, however, that by deleting our cookies or disabling future cookies, you may not be able to access certain areas or features of our Website.

We may share certain information such as your location, browser and cookie data and other data relating to your use of our Website with third-party ad servers or ad networks to deliver ads that may be of interest to you. These third-party ad servers or ad networks use technology to send, directly to your browser or mobile device, the ads and ad links that appear on our Website, and will automatically receive your IP address when they do so. They may also use other technologies (such as cookies, JavaScript, device identifiers, location data identifiers and clear gifs) to compile information about your browser’s or device’s visits and usage patterns on our Website, and to measure the effectiveness of their ads and to personalize the advertising content. This Privacy Policy does not apply to, and we cannot control the activities of, third-party advertisers. Please consult the respective privacy policies of such advertisers or contact such advertisers directly for more information.

Sharing Information with Third Parties

We may disclose personal information about you to third parties that provide services to us and who agree to maintain the confidentiality of such information in accordance with this Privacy Policy and use the information only in connection with the services they provide. Examples of these services may include payment processing and authorization, fraud protection and credit risk reduction, order fulfillment and shipping, website evaluation and data analysis. We may need to share personal information with such third parties so that they can perform these services; however, we limit the personal information that we give to them and authorize them to use this information only for the purpose of performing those services.

“rent” lists to third party marketers (and/or brokers who work with them) that may contain your personal information to allow such marketers to contact you and other individuals included on the list with offers and/or information which they believe may be of interest to you and such other individuals. Thane makes no representations or warranties whatsoever regarding these marketers and/or the products or services they are offering. You may have your name removed from any such lists by sending an e-mail to unsubscribe@thanedirect.com with “Please remove me from all Third Party Marketer Lists” in the subject line.

We may also release personal information if we believe in good faith that the law or legal process requires it, we have been advised to do so by our legal counsel, we have received a valid administrative request from a law enforcement agency, or such release is necessary to protect the rights, property or safety of Thane or any of our affiliates, business partners, customers or others.

As with any business, it is possible that as our business develops we might go through a business transition, such as a merger, acquisition by another company, sale of all or a portion of our assets or buying online stores or other assets. In such transactions, information about our customers may need to be transferred. If that happens, your personal information may be disclosed to another company, but that disclosure will be subject to the Privacy Policy currently in effect at the time of the applicable transaction.

Emails

From time to time, we and/or our email delivery provider communicate to Thane customers by email to inform them of special announcements, special offers that might become available, and other information we believe will be of interest to site visitors. We may also email customers to request that they participate in a survey to determine whether they are satisfied with their purchase. By providing us your email address through our Website, you are opting in to receive such email messages unless you deselect the check box marked “Subscribe to Special Offers”. You can easily unsubscribe any time you want by following the instructions contained in the email. We also use your email address to confirm the placement and shipment of your order, and to respond to any inquiries you might make online. Because we have to communicate with you about orders that you choose to place, you cannot opt out of receiving emails related to such orders. It takes some time to implement requests to opt out of receiving Thane emails, so you may still receive electronic communications from Thane for several weeks after your request is received.

Mobile Messaging/Texts

From time to time, we and/or our mobile message provider may communicate to Thane customers by mobile messages to inform them of special announcements, special offers that might become available and other information we believe will be of interest to site visitors. By providing us your mobile telephone number through our Website, you are opting in to receive such mobile messages unless you deselect the check box marked “Subscribe to Special Offers”. By opting in to receive Thane’s mobile messages, you are expressly consenting to receiving such messages. To unsubscribe from SMS, MMS or other mobile messaging, please follow the instructions in the messages you receive or contact Thane as described below.

Customer Service

You may contact Thane’s Customer Service Department by calling the number below or emailing us by completing the customer feedback form at http://www.thane.com/default/customer-service. When you email us, your emails are stored within our system so that we may refer to previous emails from you as needed so to properly address your questions and concerns. Except as provided in this Privacy Policy, the information you provide to our Customer Service Department is not shared with anyone without your consent.

E-mail to a FriendE-mail to a Friend

Users of our Website have the opportunity to email links to their favorite product pages on our Website to their friends. In order to accomplish this, you must provide Thane with each such friend's name and email address. We only use this information to send your friends links to product pages which you request that they receive.

Updating or Removing Your Personal Information

You may update, correct or remove your personal information from our Website, including your name, address, email address and phone number, by contacting our Customer Service Department (see below). We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Security

We have attempted to take all reasonable steps to have physical, electronic and procedural safeguards in place to protect personal information gathered through our Website. This includes compliance with related federal regulations and may include use of industry-standard Secure Socket Layer (SSL) encryption to prevent any loss, misuse, unauthorized access, disclosure or modification of personal information. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee or warrant the security of any information you transmit to or from our Website, and you do so at your own risk.

Children’s Privacy Protection

Our Website is a general audience site that is not specifically designed or targeted at children. Persons under 13 years of age are prohibited from using our Website unless supervised by a parent or guardian. Thane does not knowingly collect, use or disclose personal information about site visitors under 13 years of age. If we become aware that we have inadvertently received personal information from a person under the age of 13, we will delete such information from our records.

International Users

If you are located outside of the United States, please note that our Website is hosted on computer servers located in the United States. Any personal information collected through our Website may be transferred to the United States and other countries that might not provide an equivalent level of protection as the data protection laws in your home country. Your use of our Website or submission of any personal information will therefore constitute your consent to the transfer of your personal information outside of your home country.

Questions or Comments

If you have any questions or comments about our Website or this Privacy Policy, please contact Thane by calling our Customer Service Department at (888) 721- 4097 (Monday through Friday 9:00 a.m. to 6:00 p.m. Eastern Time) or by sending an email to customercare@thanedirect.com. Please allow 2 to 3 business days for a response to your email inquiry.

Updated and effective March 18, 2013